{"id":1224,"date":"2021-12-13T12:49:46","date_gmt":"2021-12-13T17:49:46","guid":{"rendered":"https:\/\/quadbridge.wpenginepowered.com\/?p=1224"},"modified":"2026-06-25T09:04:32","modified_gmt":"2026-06-25T13:04:32","slug":"what-is-var","status":"publish","type":"post","link":"https:\/\/www.quadbridge.com\/fr\/what-is-var\/","title":{"rendered":"Qu'est-ce qu'un revendeur \u00e0 valeur ajout\u00e9e?"},"content":{"rendered":"<p data-w-id=\"f84ab270-c060-2277-d4a3-fad054ce2093\" data-wf-id=\"[&quot;f84ab270-c060-2277-d4a3-fad054ce2093&quot;]\" data-automation-id=\"dyn-item-post-body-input\">When shopping for software, hardware, or procurement will inevitably run into the question of whether or not to engage with a VAR, or Value Added Reseller.<\/p>\n<p data-w-id=\"d38dbf0f-e74f-92b7-90ec-e0392810d5d2\" data-wf-id=\"[&quot;d38dbf0f-e74f-92b7-90ec-e0392810d5d2&quot;]\" data-automation-id=\"dyn-item-post-body-input\">A Value Added Reseller is a company that sells a vendor or manufacturer\u2019s products while providing additional goods, services or benefits for the end-user. There are several advantages to working with a VAR for your technology needs.<\/p>\n<p data-w-id=\"eee1fc27-8df0-8754-590c-5cf78240923a\" data-wf-id=\"[&quot;eee1fc27-8df0-8754-590c-5cf78240923a&quot;]\" data-automation-id=\"dyn-item-post-body-input\">This article aims to break down:<\/p>\n<ul role=\"list\" data-w-id=\"8ce8f07f-1491-a6bf-679e-2d29cad0f327\" data-wf-id=\"[&quot;8ce8f07f-1491-a6bf-679e-2d29cad0f327&quot;]\" data-automation-id=\"dyn-item-post-body-input\">\n<li data-w-id=\"f360ca08-5dd5-297f-480b-175ce0683e29\" data-wf-id=\"[&quot;f360ca08-5dd5-297f-480b-175ce0683e29&quot;]\" data-automation-id=\"dyn-item-post-body-input\">How value-added distributors work<\/li>\n<li data-w-id=\"f1ab340e-f610-4f49-dfef-62c35f9ec6ac\" data-wf-id=\"[&quot;f1ab340e-f610-4f49-dfef-62c35f9ec6ac&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Key advantages for end-users in a value-added distributor business model<\/li>\n<li data-w-id=\"f5671f39-cab3-8060-d109-83c2098d0c84\" data-wf-id=\"[&quot;f5671f39-cab3-8060-d109-83c2098d0c84&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Potential drawbacks to not using a VAR<\/li>\n<\/ul>\n<p data-w-id=\"76cdecd0-b377-87b1-276c-7f72f9783cb3\" data-wf-id=\"[&quot;76cdecd0-b377-87b1-276c-7f72f9783cb3&quot;]\" data-automation-id=\"dyn-item-post-body-input\"><br data-w-id=\"LineBreak\" data-wf-id=\"[&quot;LineBreak&quot;]\" data-automation-id=\"dyn-item-post-body-input\" \/>You will walk away with a better understanding of how a VAR partnership could work for your business.<\/p>\n<p data-w-id=\"a7a63a99-10b2-6d5c-4e6a-bd6c7be7b34c\" data-wf-id=\"[&quot;a7a63a99-10b2-6d5c-4e6a-bd6c7be7b34c&quot;]\" data-automation-id=\"dyn-item-post-body-input\">The VAR business model begins with the vendor or creator and a given product, for instance, Microsoft 365. Microsoft is the vendor, and organizations are able to buy products like 365 directly from Microsoft.<\/p>\n<p data-w-id=\"31cde76c-67e3-77e7-c52b-ed365a3fecd9\" data-wf-id=\"[&quot;31cde76c-67e3-77e7-c52b-ed365a3fecd9&quot;]\" data-automation-id=\"dyn-item-post-body-input\">A company might procure a <a href=\"https:\/\/www.quadbridge.com\/microsoft-quadbridge-expert-support\" data-w-id=\"d57ba30b-f168-773c-c8db-4dad1cb41d6d\" data-wf-id=\"[&quot;d57ba30b-f168-773c-c8db-4dad1cb41d6d&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Microsoft product<\/a> from a trusted distributor or reseller who is selling the product \u201cas is.\u201d A traditional reseller is a third-party that sells a vendor\u2019s product to an end user without modifications.<\/p>\n<p data-w-id=\"5f843230-2457-9a3e-a9f4-028effac9054\" data-wf-id=\"[&quot;5f843230-2457-9a3e-a9f4-028effac9054&quot;]\" data-automation-id=\"dyn-item-post-body-input\">However, more common in the tech world are hardware and software Value Added Resellers. Sometimes organizations need more assistance in choosing and implementing what programs and tech will work best for their unique business. This is the difference between a distributor and a Value Added Reseller.<\/p>\n<p data-w-id=\"6721d9bd-a03f-46ae-0e27-c1165786fcb6\" data-wf-id=\"[&quot;6721d9bd-a03f-46ae-0e27-c1165786fcb6&quot;]\" data-automation-id=\"dyn-item-post-body-input\">A VAR partner not only resells vendor products. They create a personalized experience that often includes:<\/p>\n<ul role=\"list\" data-w-id=\"aa71035c-bb5d-6118-243b-42bcb6765a98\" data-wf-id=\"[&quot;aa71035c-bb5d-6118-243b-42bcb6765a98&quot;]\" data-automation-id=\"dyn-item-post-body-input\">\n<li data-w-id=\"b3f957fc-1c84-35cc-2113-5b585d4b2154\" data-wf-id=\"[&quot;b3f957fc-1c84-35cc-2113-5b585d4b2154&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Testing<\/li>\n<li data-w-id=\"765cfcf6-822f-1ffa-8c05-5f47b9b95d07\" data-wf-id=\"[&quot;765cfcf6-822f-1ffa-8c05-5f47b9b95d07&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Technical support<\/li>\n<li data-w-id=\"b323de20-7e19-d963-ccc8-5da40b92feb3\" data-wf-id=\"[&quot;b323de20-7e19-d963-ccc8-5da40b92feb3&quot;]\" data-automation-id=\"dyn-item-post-body-input\">System solutions<\/li>\n<li data-w-id=\"2b612e23-1812-781e-3507-1622027831ff\" data-wf-id=\"[&quot;2b612e23-1812-781e-3507-1622027831ff&quot;]\" data-automation-id=\"dyn-item-post-body-input\">System assessments<\/li>\n<li data-w-id=\"51be71e9-6f7b-0945-3168-fdbfaf8cd532\" data-wf-id=\"[&quot;51be71e9-6f7b-0945-3168-fdbfaf8cd532&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Implementation services<\/li>\n<\/ul>\n<h2 data-w-id=\"afdb4e4b-0a7b-ccab-011a-9b34422d4cec\" data-wf-id=\"[&quot;afdb4e4b-0a7b-ccab-011a-9b34422d4cec&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Advantages to Partnering with a Value-Added Reseller for Software<\/h2>\n<h4 data-w-id=\"645ed578-acbf-cd3c-a789-2dae7af49b22\" data-wf-id=\"[&quot;645ed578-acbf-cd3c-a789-2dae7af49b22&quot;]\" data-automation-id=\"dyn-item-post-body-input\">1. Personalization<\/h4>\n<p data-w-id=\"9fe9bb7b-6b0d-b42c-7052-be38f938a18c\" data-wf-id=\"[&quot;9fe9bb7b-6b0d-b42c-7052-be38f938a18c&quot;]\" data-automation-id=\"dyn-item-post-body-input\">One major benefit of working with a Value Added Reseller is that although they benefit from selling a vendor\u2019s product, it may not be the only product they sell that can solve your particular challenge.<\/p>\n<p data-w-id=\"1b11d864-ac82-14da-b7fd-da4fcdf82af3\" data-wf-id=\"[&quot;1b11d864-ac82-14da-b7fd-da4fcdf82af3&quot;]\" data-automation-id=\"dyn-item-post-body-input\">VAR partnerships are just that \u2013 a partnership. An IT reseller\u2019s success depends on your company\u2019s success, so they are more interested in providing an unbiased approach. Getting to know and assess your business needs allows a VAR to make customized recommendations.<\/p>\n<p data-w-id=\"5fbaac0a-15da-1dad-b3ca-23c8c8b2c7b6\" data-wf-id=\"[&quot;5fbaac0a-15da-1dad-b3ca-23c8c8b2c7b6&quot;]\" data-automation-id=\"dyn-item-post-body-input\">This means you invest in products and services that make sense for your business case, not just in one vendor\u2019s latest offerings.<a href=\"https:\/\/www.quadbridge.com\/\" data-w-id=\"ef1d2748-6073-a56c-d1a5-10c6b0846555\" data-wf-id=\"[&quot;ef1d2748-6073-a56c-d1a5-10c6b0846555&quot;]\" data-automation-id=\"dyn-item-post-body-input\"><br data-w-id=\"LineBreak\" data-wf-id=\"[&quot;LineBreak&quot;]\" data-automation-id=\"dyn-item-post-body-input\" \/><\/a><\/p>\n<h4 data-w-id=\"cbc487ee-7614-1f0a-3dd6-617b67a6e2fe\" data-wf-id=\"[&quot;cbc487ee-7614-1f0a-3dd6-617b67a6e2fe&quot;]\" data-automation-id=\"dyn-item-post-body-input\">2. Experience and Expertise<\/h4>\n<p data-w-id=\"011360ae-11b4-bf23-323f-93a45546e51d\" data-wf-id=\"[&quot;011360ae-11b4-bf23-323f-93a45546e51d&quot;]\" data-automation-id=\"dyn-item-post-body-input\">An established VAR company can offer guidance and services during product implementation. Whether it be hardware, software, or both, a reseller who has sold to similar companies in similar industries brings value in the form of industry expertise.<\/p>\n<p data-w-id=\"b6e8c81a-7dd2-e11c-5c7d-1e947bf714a7\" data-wf-id=\"[&quot;b6e8c81a-7dd2-e11c-5c7d-1e947bf714a7&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Switching or adding systems and software within an organization can be complex. Vendors don\u2019t always know the best methods of implementing the technology they sell. Enterprise VARs often help with every aspect of software and systems planning and implementation, including:<\/p>\n<ul role=\"list\" data-w-id=\"a2cdabb5-e7b4-ede1-2a70-28ca49f6e483\" data-wf-id=\"[&quot;a2cdabb5-e7b4-ede1-2a70-28ca49f6e483&quot;]\" data-automation-id=\"dyn-item-post-body-input\">\n<li data-w-id=\"37ec2060-e727-919b-59ec-f13ad1196549\" data-wf-id=\"[&quot;37ec2060-e727-919b-59ec-f13ad1196549&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Industry partnerships<\/li>\n<li data-w-id=\"17946046-6abd-2e21-b1d8-07daa456071e\" data-wf-id=\"[&quot;17946046-6abd-2e21-b1d8-07daa456071e&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Technology experts<\/li>\n<li data-w-id=\"513e001a-5d57-8fc6-7add-bafd32cee912\" data-wf-id=\"[&quot;513e001a-5d57-8fc6-7add-bafd32cee912&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Business consulting<\/li>\n<li data-w-id=\"4766cb29-1848-efce-a5ca-a48d4807fada\" data-wf-id=\"[&quot;4766cb29-1848-efce-a5ca-a48d4807fada&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Configuration services<\/li>\n<li data-w-id=\"cea25f56-f9a8-c018-9af6-94c69fc05a60\" data-wf-id=\"[&quot;cea25f56-f9a8-c018-9af6-94c69fc05a60&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Stock access and economies of scale<\/li>\n<li data-w-id=\"50a3e200-bba2-0e52-08c9-e21480df4e9a\" data-wf-id=\"[&quot;50a3e200-bba2-0e52-08c9-e21480df4e9a&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Logistics and shipping<\/li>\n<li data-w-id=\"bcab80b4-290a-f51b-ffe9-c90efd2f812b\" data-wf-id=\"[&quot;bcab80b4-290a-f51b-ffe9-c90efd2f812b&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Flexibility in pricing and sourcing<\/li>\n<li data-w-id=\"303262b5-f657-621d-2873-3863654a6704\" data-wf-id=\"[&quot;303262b5-f657-621d-2873-3863654a6704&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Dedicated account management<\/li>\n<li data-w-id=\"d8997100-487c-3b1d-641d-d7cd6228887b\" data-wf-id=\"[&quot;d8997100-487c-3b1d-641d-d7cd6228887b&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Insights on productivity and workflow<\/li>\n<li data-w-id=\"0b7faad9-69af-5e52-0888-c1c4844059e1\" data-wf-id=\"[&quot;0b7faad9-69af-5e52-0888-c1c4844059e1&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Bundled services and products<\/li>\n<li data-w-id=\"75b23134-1fd1-bd8e-a4b9-c59933f90a1f\" data-wf-id=\"[&quot;75b23134-1fd1-bd8e-a4b9-c59933f90a1f&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Training<\/li>\n<\/ul>\n<p data-w-id=\"b7def04c-047a-4b0e-9ebe-02de96759847\" data-wf-id=\"[&quot;b7def04c-047a-4b0e-9ebe-02de96759847&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Because VARs know the benefits and drawbacks of the products they are selling, they can also advocate for fixes and upgrades with vendors on behalf of the end user.<\/p>\n<h4 data-w-id=\"1c41e471-be72-32b9-bb6c-b2bc744eb45c\" data-wf-id=\"[&quot;1c41e471-be72-32b9-bb6c-b2bc744eb45c&quot;]\" data-automation-id=\"dyn-item-post-body-input\">3. Financial Justification<\/h4>\n<p data-w-id=\"a477adf1-8e05-fab4-cad3-a872757ced56\" data-wf-id=\"[&quot;a477adf1-8e05-fab4-cad3-a872757ced56&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Value-added resellers have partnerships with vendors that provide them with additional product knowledge and training. A VAR is often able to explain how a product or software solution can or cannot meet your needs beyond what you may research on a vendor\u2019s website.<\/p>\n<p data-w-id=\"70fc39fe-bd3e-774f-7840-f22b4dfcaf71\" data-wf-id=\"[&quot;70fc39fe-bd3e-774f-7840-f22b4dfcaf71&quot;]\" data-automation-id=\"dyn-item-post-body-input\">In addition to insider product knowledge, VARs also take the time to get to know your business. This can mean in-depth financial analysis of how a solution will provide you return on investment.<\/p>\n<p data-w-id=\"18576ca0-7d75-17be-82ed-d4372161e177\" data-wf-id=\"[&quot;18576ca0-7d75-17be-82ed-d4372161e177&quot;]\" data-automation-id=\"dyn-item-post-body-input\">A good IT Value Added Reseller can also map out the potential costs your company may face if it keeps its existing products instead of investing in a new solution.<\/p>\n<h4 data-w-id=\"77707af8-3e84-28cd-9bfd-5e8dd49c6ce6\" data-wf-id=\"[&quot;77707af8-3e84-28cd-9bfd-5e8dd49c6ce6&quot;]\" data-automation-id=\"dyn-item-post-body-input\">4. Reduced Internal IT Burden<\/h4>\n<p data-w-id=\"95f64bcb-4dc9-b7d8-c9d7-2cef00dbb1a9\" data-wf-id=\"[&quot;95f64bcb-4dc9-b7d8-c9d7-2cef00dbb1a9&quot;]\" data-automation-id=\"dyn-item-post-body-input\">VAR businesses are able to take on the workload of shopping for, justifying, and configuring new software systems from your in-house IT.\u00a0 Their extensive industry knowledge saves time and can cut costs, both due to labor and lack of knowledge.<\/p>\n<p data-w-id=\"228107c2-821f-0be4-ff09-df5a94f74409\" data-wf-id=\"[&quot;228107c2-821f-0be4-ff09-df5a94f74409&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Large projects and purchases often require this additional help to keep your business running efficiently.<\/p>\n<p data-w-id=\"f15c340b-279f-2774-7798-0f4aa91cea84\" data-wf-id=\"[&quot;f15c340b-279f-2774-7798-0f4aa91cea84&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Additionally, VARs can offer <a href=\"https:\/\/www.dtm.ca\/\" data-w-id=\"a6cfc3bc-1563-5f08-7262-cecc45abe6bf\" data-wf-id=\"[&quot;a6cfc3bc-1563-5f08-7262-cecc45abe6bf&quot;]\" data-automation-id=\"dyn-item-post-body-input\">professional and managed services<\/a>, which help to remove the burden from your internal IT department.<\/p>\n<h4 data-w-id=\"6cd687e3-0aa8-dd86-bb39-c4ae0914784f\" data-wf-id=\"[&quot;6cd687e3-0aa8-dd86-bb39-c4ae0914784f&quot;]\" data-automation-id=\"dyn-item-post-body-input\">5. Increased Security<\/h4>\n<p data-w-id=\"c1a3be17-084a-c421-6fff-0a887f175b14\" data-wf-id=\"[&quot;c1a3be17-084a-c421-6fff-0a887f175b14&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Value Added Resellers understand the importance of cybersecurity. Even if the VAR isn\u2019t selling security software, they tend to have cybersecurity experts in-house. A security analysis of your current and future-state systems and insider knowledge of the latest threat intelligence is some of the best value a VAR can provide.<\/p>\n<h2 data-w-id=\"8047a17d-1469-f511-8d80-95dc4511e862\" data-wf-id=\"[&quot;8047a17d-1469-f511-8d80-95dc4511e862&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Drawbacks to Not Using a Value-Added Reseller for IT<\/h2>\n<p data-w-id=\"79826bd1-8c43-1729-d622-326b848fb7fb\" data-wf-id=\"[&quot;79826bd1-8c43-1729-d622-326b848fb7fb&quot;]\" data-automation-id=\"dyn-item-post-body-input\">While it may seem smart to get rid of the \u201cmiddleman\u201d and buy software and hardware directly from a vendor, there are two drawbacks to consider.<\/p>\n<h4 data-w-id=\"9028067e-e7c0-b408-875b-9baaca006d6d\" data-wf-id=\"[&quot;9028067e-e7c0-b408-875b-9baaca006d6d&quot;]\" data-automation-id=\"dyn-item-post-body-input\">1. Your Software Will Not Upgrade Itself<\/h4>\n<p data-w-id=\"fcb848d9-6123-9758-0b79-aa38545f59e0\" data-wf-id=\"[&quot;fcb848d9-6123-9758-0b79-aa38545f59e0&quot;]\" data-automation-id=\"dyn-item-post-body-input\">Software often requires upgrades, patches, and other maintenance before, during, and after implementation. VARs often take care of this for customers. Make sure you have the technical knowledge and resources in-house if you will be implementing without any outside help.<\/p>\n<h4 data-w-id=\"f12f6ce4-c32f-6d58-a274-646559a8ba38\" data-wf-id=\"[&quot;f12f6ce4-c32f-6d58-a274-646559a8ba38&quot;]\" data-automation-id=\"dyn-item-post-body-input\">2. You May Not Receive Better Pricing<\/h4>\n<p data-w-id=\"602643b9-1e90-7467-822c-a89a050ee630\" data-wf-id=\"[&quot;602643b9-1e90-7467-822c-a89a050ee630&quot;]\" data-automation-id=\"dyn-item-post-body-input\">While it may be tempting to assume that VARs are just marking up products to net a profit, the opposite is often true. Value added distribution is often able to purchase in economies of scale and pass on the savings to their customers. They are able to do this because the values they add in additional services are often where their margins come from.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When shopping for software, hardware, or procurement will inevitably run into the question of whether or not to engage with a VAR, or Value Added Reseller. A Value Added Reseller is a company that sells a vendor or manufacturer\u2019s products while providing additional goods, services or benefits for the end-user. There are several advantages to [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[18],"tags":[],"industry":[],"news-tag":[],"qbits-tag":[],"solution":[135],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","solution-hardware"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Value Added Reseller (VAR)?<\/title>\n<meta name=\"description\" content=\"What is a value added reseller? Learn how VARs add value beyond products and help businesses optimize IT solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quadbridge.com\/fr\/what-is-var\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Value Added Reseller (VAR)?\" \/>\n<meta property=\"og:description\" content=\"What is a value added reseller? 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