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QBITS 2024 Panel Discussions: Translating Tech Into Approvals – The Art of Selling Up

Getting IT projects approved isn't about selling technology. It's about framing risk, proving value, and turning business outcomes into a compelling case for action.

Highlights

Highlights

Sell the Problem First

Technology gets approved faster when it solves a pressing business risk, not when it promises exciting new capabilities.

ROI Needs a Story

The strongest business cases combine measurable outcomes with clear, relatable narratives that decision-makers immediately understand.

Data Creates Momentum

When organizations unify data, they unlock operational improvements that compound into lasting competitive advantage.

Approval Isn't the Finish Line

Success isn't measured at deployment—it's proven by tracking outcomes, refining results, and demonstrating long-term business impact.

WATCH RECORDING

Featured Speakers

Kevin Wright

Consultant, Quadbridge

Bill Sandblom

Chief Information Officer, The International Group, Inc.

Paul O'Reilly

Chief Technology Officer, Lareau Courtiers d'assurances

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